Requirements and goals were determined by meeting with key stakeholders, including the International Business Strategist, Localization Coordinator, Customer & Market Strategist, and Web & Blog Manager.
Content optimization process started with an analysis of existing website and blog, including keyword and competition research and a web content audit. Objective: identify areas for improvement and opportunities to optimize blog content.
Develop content strategy and plan, including keyword and content mapping, and content calendars dedicated to each target markets. Objective: Ensure the client’s content was organized not just for users, but also for search engines, and that it was aligned with their business goals.
Implementing our plan and tracking content performance. We optimized the client’s blog content in French and German, distributed and promoted it through their local quarterly newsletters, and measure their success. This allowed us to continually refine and improve the content writing efforts, resulting in more organic traffic, leads and product sales in those regions.