Cohesive branding is an essential component to any company’s identity and marketability. This strong digital presence influences the impact, conversion, brand recognition and trust gained through website visitors.
A unified brand identity also helps provide differentiation from the competition. However, maintaining a consistent brand in a global market, requiring communication in different languages, presents another level of difficulty.
Sotera Health and the Sterigenics team knew their digital presence needed to present a unified global identity. They were faced with extremely tight, market-driven deadlines in their effort to get their new sterigenics.com website launched into six languages, yet had little to no internal resources to support the project.
In an effort to align their digital presence with Sotera Health and its business units (Nelson Labs® and Nordion®) and meet regulatory requirements, Sterigenics launched a multilingual site initiative. They required a solution that would simultaneously deliver the translated language versions of the website alongside the English source website. Sterigenics also needed continued support for ongoing maintenance and optimization of their multilingual, digital presence.