We worked with Bugaboo to design the perfect translation strategy to communicate clearly across all 24 language combinations. To avoid translation workflows taking up the time of Bugaboo employees, we linked our Machine Translation tools directly into Bugaboo’s own CMS, meaning that content could be translated at the click of a button and then automatically published.
Our state-of-the-art Neural Machine Translation and API technology helped to quickly and efficiently translate even the largest, most content-heavy projects and integrate them with Bugaboo’s workflows. But our native translation subject matter experts were also on had to apply the human touch with professional post-editing to ensure accuracy. Bugaboo’s employees could keep track of the whole process with our integrated dashboard.
This integrated approach made sure we could help to communicate Bugaboo’s brand story with a single, powerful narrative, regardless of the language.