Millions of people unwrap new mobile devices every holiday season, and the first thing they do is to furnish them with their favorite apps. If you’re an app marketer, it’s critical to ensure your apps show up when consumers come looking.
If you haven’t yet, this is a good time to set up extra testing on functionality, compatibility and simplicity of the checkout. Stress-testing your app should ensure it can handle traffic and process transactions at 10 times its normal volume, with no noticeable impact of performance to end users.
If your app has an offer suitable for the holiday in question, such as a new update or even a new language, it’s especially well positioned to take advantage of the buzz that comes with it. But be careful with the potentially high Cost Per Install.
When it comes to Christmas, bear in mind that the Apple App Store usually freezes during the last week of December, which means new apps and updates will not be accepted during this period. The App Store rankings stays static for several days, providing the lucky ones who are at the top of downloads at that point in time some great exposure over one of the busiest weeks of the year.
To promote your update, plan a targeted advertising campaign with different keywords for your text or search ads. If appropriate among the respective local audience, you can even use holiday-themed push messages – and in any case, offer exclusive in-app deals for more downloads. If you have the resources, don’t miss out on the opportunity to get your app store pages a holiday makeover, localized in line with each region’s holiday traditions.