The long-standing partnership with Acolad, started to progress towards the development, implementation and maintenance of a comprehensive, scalable content globalization strategy.
We worked with this toy manufacturer’s executives from branding and design, to develop a global messaging that would respect their corporate tone and voice, while resonating with each local audience. With the focus on improving brand messaging and cost savings, they defined joined goals and performance metrics to measure the project success.
From there, we coordinated with the customer’s in-house localization team to align strategies. Once all branding and localization teams were working together towards a common goal, we were established as an integral partner.
The choice of one sole global content services provider helped to centralize all translation management systems and streamline translation workflows across countries, including review and quality assurance processes. This uniformity had an immediate impact on costs, but also contributed to the improvement of their content across locales.
The services quickly expanded to website, multimedia and apps localization, international SEO and voiceover.