Press Release

CSA Research features Bertrand Gstalder on CEO Insights

11 July 2023

CSA Research's CEO Insights reflects on How GenAI is Transforming the Language Services Industry

CSA Research just published the 7th edition of its CEO Insights, in which 12 executives at leading Language Services Providers (LSPs), and members of CSA Research Leadership Councils, share their insights and perspectives on relevant topics for the industry.

This time, the topic was AI and how it is – unavoidably - affecting the language services industry.

A newcomer to the industry, but a veteran in the tech space, Bertrand Gstalder shared his own fresh perspective on the topic and sheds light on how Acolad is adapting to the new reality. As Language Service Providers (LSPs) strive to navigate the maze of new tools and approaches, he emphasizes the impact on supply chain and service evolution, as well as the advent of a new set of skills that are essential for Language Services and Content professionals.

Mark Evenepoel, former CEO of Amplexor and still a consultant for the Acolad group, echoed Bertrand Gstalder’s statement, adding his own views on the topic. “Besides Machine Translation we’ve used AI to assess and transform content as well as to select the right human resource to perform tasks. While we continue to improve the use of technology, we keep identifying opportunities for automation allowing humans to focus on what really matters.”- said Evenepoel. “(…) I view it more as an evolution than a disruption for the industry.”

Read the 7th edition of CSA Research’s CEO Insights.

“As a global content provider, we foresee the emergence of new types of content enhanced by GenAI, and for which efficiency will be increasingly important as well as new services. However, we do believe that human in the loop will not disappear. It will just change. The cultural, linguistic, and technological elements of global content release will further merge and it will become about those who can embrace all three to provide client value.”

Bertrand Gstalder
Chief Executive Officer

About Acolad

Acolad is the global leader in content and language solutions. Its mission is to support companies in every industry to scale across markets and enable growth through cutting-edge technology and localization expertise. Established in 1993, the group is present in 25 countries across Europe, North America, and Asia, with over 2.500 employees supported by a network of +20.000 linguists around the world. 

About CSA

Since 2002, CSA Research (formerly known as Common Sense Advisory) has been providing unparalleled independent, objective, and comprehensive primary research focused exclusively on the global content and language services markets. Their market research insights aim at helping business and technology leaders create value while profitably growing their global businesses across borders, languages, and cultures.

Please visit CSA website for additional details.

Curious how we can support your global growth objectives?

Find out how we're driving globalization success for clients across the world.

Recent News