The ultimate marketing holiday calendar for 2023

Gone are the days when the holiday season started with Halloween and jack-o-lanterns and customers waited for Black Friday to rush to their favorite stores for discounted items. 

date iconJune 26, 2023     tag iconMarketing

With global ecommerce growing exponentially and customers increasingly shopping across borders, your visitors can now be reaching you from anywhere in the world, looking to buy your products. But the exciting world of holiday marketing in 2023 is so much more than a Black Friday campaign and some Christmas-branded collateral. 

So what better way to stay ahead of the game and make the most of every opportunity than having a comprehensive marketing holiday calendar at your fingertips? Grab your favorite cup of coffee (or tea, if that's your jam) and let's embark on a journey through the culturally diverse and incredibly dynamic landscape of marketing holidays in 2023!

What's changing in consumer behavior?

Before we jump into the nitty-gritty of holiday marketing, let's take a quick detour to understand the evolving landscape of consumer behavior.

In recent times, consumers have become more conscious about the impact of their purchases and have a strong inclination towards supporting businesses that align with their values.

From environmentally friendly products to brands that prioritize inclusivity and social responsibility, the modern consumer seeks more than just a transactional relationship.  As marketers, it's vital to weave these values into your holiday marketing strategies and connect with your audience on a deeper level.

Recent ecommerce growth and cultural globalization have also led to the fact that many traditionally "merely local" holidays like China’s Singles’ Day or Thanksgiving have also transcended borders.

Understand the holiday season

Ah, the holiday season — a time filled with joy, festivities and abundant marketing opportunities. From Diwali and Halloween to Christmas and New Year's, the holiday season offers a golden ticket to captivate your audience and boost your brand's visibility.

But remember, each holiday comes with its own cultural significance and consumer expectations. Understanding these nuances will help you tailor your marketing campaigns and make them more relatable, authentic and impactful.

Back to school

Before we dive into the exciting holiday calendar, let's not forget the back-to-school season. While not a holiday, for most of the world it's when the holiday season starts. It’s almost like a chance at a new year, without all the rewriting of the last digit on the date for two months. 

As summer fades away and school supplies fill the store shelves, families gear up for the new academic year. This season presents an ideal time to target parents, students and educators with relevant promotions.

Whether you're selling backpacks, stationary, or educational software, gear your messaging towards the needs of your target audience. Consider offering back-to-school discounts, organizing giveaways or partnering with local schools to create meaningful partnerships.

Remember, creativity and relevance are key to making your brand stand out during this bustling time.

Marketing Holiday Calendar 2023

Diwali (November 2nd, 2023)

Diwali, also known as the Festival of Lights, is a significant holiday celebrated by millions around the world and a fantastic opportunity to connect with the Indian and South Asian communities.

Embrace the spirit of Diwali by incorporating vibrant colors, traditional motifs and festive imagery into your marketing campaigns. Consider offering exclusive Diwali-themed promotions, hosting virtual events or partnering with local businesses to create cross-promotional opportunities.

By acknowledging and celebrating Diwali, you'll not only engage with a diverse audience but also demonstrate your brand's inclusivity.

Halloween (October 31st, 2023)

Trick or treat! Halloween is the perfect time to unleash your creativity and have some spooky marketing fun, even if your business has nothing to do with costumes, home decor or the confectionery industry.

Halloween offers endless possibilities to connect with your audiences - internal and external. Embrace the spirit of Halloween by running costume contests on social media, creating themed email campaigns or hosting virtual pumpkin-carving contests.

Remember to infuse your brand's personality and humor into your Halloween marketing, as it's a time when people love to have a good laugh. And if you're in need of some Halloween content strategy tips, we've got you covered!

Singles' Day (November 11th, 2023)

Calling all the single ladies and gentlemen! Singles' Day, originating from China, has become a global phenomenon in recent years. This day celebrates independence and self-love, making it an excellent opportunity for marketing campaigns that empower individuals.

Offer exclusive deals, discounts or pampering packages to celebrate self-care. Consider partnering with influencers who embody the spirit of Singles' Day and leverage social media platforms to amplify your message.

And don't misunderstand this as a holiday that's just for the romantically unattached — it's a chance to celebrate individuality and build meaningful connections with your target audience.

Thanksgiving Day (November 23rd, 2023)

It's turkey time! Thanksgiving is a cherished holiday in the United States, but many other regions have adopted the tradition of gathering with loved ones to express gratitude.

As a marketer, you can tap into this sentiment by showing appreciation to your customers. Craft heartfelt messages, send personalized thank-you notes or offer special Thanksgiving discounts. Consider partnering with local food banks or charities to give back to the community.

By aligning your brand with the values of gratitude and generosity, you'll foster long-lasting relationships with your audience.

How to deliver winning international holiday campaigns worldwide

Black Friday (November 24th, 2023)

Ready, set, shop! Black Friday has cemented its place as one of the biggest shopping events worldwide. It's a day when consumers eagerly search for the best deals and discounts, nowadays more online than offline.

To stand out from the crowd, create compelling promotions, offer limited-time discounts, or introduce exclusive products. Leverage social media to generate buzz and anticipation leading up to the big day. And remember, creativity is the key to capturing attention amidst the sea of Black Friday deals. So, think outside the box and surprise your audience with unique offers or memorable shopping experiences.

Small Business Saturday (November 25th, 2023)

Supporting local businesses has never been more important, and that's precisely what Small Business Saturday is all about. This holiday encourages consumers to shop locally and celebrate the diversity of small businesses.

As a marketer, you can shine a spotlight on your local community by showcasing small businesses in your area. Collaborate with local entrepreneurs, offer joint promotions or create a local shopping guide. 

Shopping is not just a transaction — it's an opportunity to make a positive impact on your community, so make sure you highlight the unique stories and personalities behind these businesses to create an emotional connection with your audience.

Cyber Monday (November 27th, 2023)

The digital world takes center stage on Cyber Monday, the online shopping extravaganza that follows Black Friday. As consumers navigate through the digital realm in search of irresistible deals, ensure your online presence is compelling and user-friendly.

Optimize your website for mobile devices, create eye-catching visuals and simplify the purchasing process. Consider offering exclusive online discounts, free shipping or limited-time deals to entice customers.

And don't forget to engage with your audience through social media platforms, email marketing and live chat support. After all, the digital realm offers endless possibilities for connecting with your customers, even when they're shopping from the comfort of their couches.

Giving Tuesday (November 28th, 2023)

After the shopping frenzy of Black Friday and Cyber Monday, Giving Tuesday reminds us of the power of generosity and giving back.

Use this day to support causes aligned with your brand's values and encourage your audience to participate. Partner with charities, organize fundraisers or pledge to donate a portion of your profits to a worthy cause.

Leverage social media to spread awareness and inspire others to make a difference. By demonstrating your commitment to social responsibility, you'll build trust and create a positive brand image.

St. Nicholas Day (December 6th, 2023)

Ho ho ho, St. Nicholas is coming to town! This holiday, widely celebrated in European countries, is a time for gift-giving and spreading joy.

Tailor your marketing campaigns to incorporate the spirit of generosity and surprise. Offer special promotions or introduce limited-edition products to delight your audience. Consider organizing contests or giveaways where customers can win personalized gifts.

By embracing the magic of St. Nicholas Day, you'll create memorable experiences for your customers and enhance their loyalty to your brand.

Green Monday (December 11th, 2023)

Green Monday, also known as Cyber Monday 2, is another significant shopping day in the holiday season. It's a time when consumers scramble to wrap up their holiday shopping and secure the best deals before it's too late.

To make the most of Green Monday, create a sense of urgency through limited-time offers or exclusive discounts. Consider offering eco-friendly or sustainable products to align with the growing environmental consciousness among consumers.

Additionally, optimize your website for smooth navigation, provide excellent customer support and ensure quick delivery to capitalize on the last-minute shopping rush.

Free Shipping Day (December 15th, 2023)

Shipping fees can often be a deterrent for online shoppers, and that's where Free Shipping Day comes to the rescue. On this day, offer free shipping on all orders to entice customers and remove any obstacles to purchasing. Promote this offer across your marketing channels and emphasize the convenience and savings customers can enjoy. Highlight the deadline for guaranteed delivery before Christmas to create a sense of urgency.

By participating in Free Shipping Day, you'll not only attract more customers but also enhance customer satisfaction and drive repeat purchases.

Super Saturday (December 23rd, 2023)

Super Saturday, also known as Panic Saturday, is the last Saturday before Christmas. It's a day when shoppers rush to check off the remaining items on their holiday shopping list.

As a marketer, seize this opportunity by creating special promotions and offers that cater to last-minute shoppers. Consider extending store hours, organizing in-store events or offering expedited shipping options for online orders.

Ensure your messaging focuses on convenience, reliability and the joy of finding the perfect gift just in time. By easing the stress of last-minute shopping, you'll become a trusted ally for customers during this hectic time.

Christmas (December 25th, 2023)

Christmas brings families and loved ones together in a spirit of joy and celebration. To make the most of the holiday season, infuse your marketing campaigns with warmth, nostalgia and the magic of Christmas.

Create heartwarming content, offer special holiday-themed promotions, or collaborate with influencers who embody the holiday spirit. Decorate your website, social media profiles and physical stores with festive elements to create a delightful experience for your customers.

And don't forget to spread holiday cheer through personalized messages, virtual greetings, or surprise gifts for loyal customers. After all, the Christmas holiday season is all about creating memorable moments and forging emotional connections.

Boxing Day (December 26th, 2023)

Boxing Day is a significant holiday in several countries, including the United Kingdom, Canada and Australia. This day offers an excellent opportunity to continue the holiday sales momentum and clear out excess inventory.

Extend your post-Christmas promotions, offer exclusive discounts, or create Boxing Day bundles to entice customers. Leverage social media and email marketing to reach out to your audience and remind them of the fantastic deals available.

By participating in Boxing Day sales, you'll extend the holiday shopping excitement and capture the attention of global consumers.

Kwanzaa (December 26th - January 1st)

Kwanzaa, a week-long celebration of African heritage and culture, is another important holiday to consider in your holiday marketing calendar.

If your brand values diversity and inclusivity, embrace Kwanzaa by highlighting its principles of unity, self-determination and community. Share educational content about Kwanzaa's history and significance, partner with African-centered organizations or showcase products that celebrate African culture.

By acknowledging and respecting the diversity of your audience, you'll foster a sense of belonging and create meaningful connections that go beyond the Western holidays.

New Year's Eve (December 31st, 2023)

As the clock ticks closer to midnight, the anticipation of a fresh start fills the air on New Year's Eve. This holiday is all about bidding farewell to the old and welcoming the new with open arms.

As a marketer, you can leverage this sentiment by reflecting on the past year's achievements and expressing gratitude to your customers. Craft inspiring messages, share highlights of your brand's journey or invite your audience to join you in setting goals for the upcoming year.

Consider organizing virtual celebrations or contests to engage with your audience and build excitement for the countdown. By embracing the spirit of New Year's Eve, you'll foster a sense of community and position your brand as a partner in your customers' journey toward a brighter future.

New Year's Day (January 1st, 2024)

Happy New Year! As the world wakes up to a brand new year, it's the perfect time to reconnect with your audience and make a fresh start.

Send personalized messages or emails to your customers, expressing gratitude for their support and sharing your brand's aspirations for the year ahead. Consider offering New Year's Day promotions or exclusive deals to kick off the year on a positive note. Encourage your customers to share their resolutions and engage with them to create a sense of community.

By starting the year on the right foot, you'll set the stage for a fruitful and successful year ahead.

Chinese New Year (February 5th, 2024)

Gong Xi Fa Cai! Chinese New Year, also known as the Spring Festival, marks the beginning of the lunar calendar in many Asian countries. Embracing this holiday presents a fantastic opportunity to connect with Asian communities around the world.

Incorporate traditional elements like the color red, auspicious symbols and zodiac animals into your marketing campaigns. Consider offering exclusive promotions, organizing virtual events or collaborating with influencers who resonate with the Chinese New Year spirit.

By embracing the traditions and symbolism of this holiday, you'll demonstrate cultural sensitivity and strengthen your brand's appeal in Asian markets or local Asian communities elsewhere in the world.


Wait a minute! What's Q5 doing here? Is it a secret holiday that only the marketing gurus know about? Well, not exactly. Q5 refers to the fifth quarter of the year, and it's a concept that savvy marketers are starting to embrace.

You see, while the holiday season officially ends with New Year's Day, the marketing opportunities don't have to stop there. Q5 is a time to capitalize on the post-holiday momentum and kick off the new year with a bang. It's a chance to engage with your audience, reinforce brand loyalty and continue driving sales.

During Q5, consider launching campaigns that tap into the themes of renewal, fresh starts and improvement. Think about how your products or services can align with popular New Year's resolutions or help customers start the year on the right foot. Whether it's promoting fitness and wellness through a client event, offering productivity tools or providing resources for professional growth, tailor your messaging to inspire and empower your audience.

Another way to incorporate Q5 into your content marketing strategy is by creating valuable resources, such as guides, tutorials or blog posts that help your audience achieve their goals for the new year. Leverage social media to spark conversations and encourage your followers to share their aspirations.

By keeping the momentum going into Q5, you'll stay top-of-mind with your customers and prospects, setting the stage for a successful year ahead. After all, Q5 is your chance to shine and make every quarter count!

From festivities to profitability: final holiday marketing tips

There you have it — the ultimate marketing holiday calendar for 2023, complete with tips, tricks and insights to help you navigate the culturally diverse and ever-evolving landscape of marketing. To learn more about holiday traditions around the world and how to address customers and prospects in a more inclusive way, make sure you check our blog: Holiday traditions around the world – calling for inclusive marketing.

Now it's time to roll up your sleeves, get creative and make the most of these exciting marketing opportunities. If you need help optimizing your website for the ecommerce holidays or preparing your global (or should we say local) marketing campaigns in time for the season, our global marketer network is just a message away. Connect with our team or request a quote for more details.

date iconJune 26, 2023     tag iconMarketing

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