The client had little time before the event and a limited budget. Finding interpreters for five languages at short notice would have been difficult, but every attendee still had to understand the launch.
How AI Interpreting Cut Life-Sciences Product Launch Event Costs by 75%
A pharmaceutical company had a product launch to run in five languages, with little time and a limited budget. AI interpreting covered all five.
What if every attendee at your next launch could listen in their own language, without a single interpreting booth? A leading life sciences brand used Acolad’s AI interpreting to do just that in five languages, spending 75% less than with traditional on-site booths. See how technology and expertise worked together to make it happen.
The Challenge
Reaching Every Attendee at a Global Event
The Solution
Implementing AI Interpreting
To help every attendee follow the client’s launch messaging, our teams designed a bespoke plan to implement AI interpreting technology.
We held initial meetings to gain a better understanding of the client’s needs for the event and to demo the technology. The client needed the interpreting to be available in five different languages: German, Italian, Spanish, Portuguese, and English.
The setup was simple. All we needed was an audio feed of the event to provide the input for the AI technology. Attendees used their own phones: one QR code scan opened the app with their login details pre-filled. They simply had to pick the language they wanted to hear.
Not every session needs the same setup. AI interpreting covers routine sessions at scale, professional interpreters cover high-stakes ones, and some events use both. Our experts help you choose.
AI Interpreting: The Key Benefits
- Avoids difficulty of finding interpreters at short notice.
- No interpreters need to travel to the event.
- Covers hard-to-find language combinations.
- Suits events with longer speaking slots.
- Runs through long sessions without interpreter breaks.
A Successful Launch: In Every Language
Using AI interpreting at this event helped our client make significant savings. In this case, it cost about 75% less than traditional on-site interpreting. AI interpreting is particularly cost-effective to implement in languages that may only have a small number of speakers at the event.
- 75% cost savings
- Quick setup
- More language options