How AI Interpreting Cut Life-Sciences Product Launch Event Costs by 75%

A pharmaceutical company had a product launch to run in five languages, with little time and a limited budget. AI interpreting covered all five.


What if every attendee at your next launch could listen in their own language, without a single interpreting booth? A leading life sciences brand used Acolad’s AI interpreting to do just that in five languages, spending 75% less than with traditional on-site booths. See how technology and expertise worked together to make it happen.

meeting with live interpreting

The Challenge

Reaching Every Attendee at a Global Event

The client had little time before the event and a limited budget. Finding interpreters for five languages at short notice would have been difficult, but every attendee still had to understand the launch.

man at event listening to live interpretation through headset

The Solution

Implementing AI Interpreting

To help every attendee follow the client’s launch messaging, our teams designed a bespoke plan to implement AI interpreting technology.

 

We held initial meetings to gain a better understanding of the client’s needs for the event and to demo the technology. The client needed the interpreting to be available in five different languages: German, Italian, Spanish, Portuguese, and English.

 

The setup was simple. All we needed was an audio feed of the event to provide the input for the AI technology. Attendees used their own phones: one QR code scan opened the app with their login details pre-filled. They simply had to pick the language they wanted to hear.

 

Not every session needs the same setup. AI interpreting covers routine sessions at scale, professional interpreters cover high-stakes ones, and some events use both. Our experts help you choose.

AI Interpreting: The Key Benefits

  • Avoids difficulty of finding interpreters at short notice.
  • No interpreters need to travel to the event.
  • Covers hard-to-find language combinations.
  • Suits events with longer speaking slots.
  • Runs through long sessions without interpreter breaks.
The Results

A Successful Launch: In Every Language

Using AI interpreting at this event helped our client make significant savings. In this case, it cost about 75% less than traditional on-site interpreting. AI interpreting is particularly cost-effective to implement in languages that may only have a small number of speakers at the event.

  • 75% cost savings
  • Quick setup
  • More language options
freelancer-avatars-centered 1

Plan Your Next Multilingual Event with AI Interpreting