Soon after starting to develop a digital app for their OneTouch line of products, LifeScan knew they had to launch it globally and in multiple languages at the same time.
The app was designed to help those using glucose monitoring products manage their condition more easily with the help of a smartphone or tablet.
The market potential was huge, and they planned to supply 26 countries with aggressive launch dates for each region. While it typically took about six months to get products ready to market, the new app launch schedule meant reducing this time drastically in order to stay competitive.
LifeScan needed a partner that would help them place the app on the market in the most efficient and high-quality way possible.