Publicis LMA's Success Story

The Challenge

Publicis LMA provides marketing and communications solutions to industrial and service-oriented companies using a collaborative, empathetic, and reputation-based "Open Transformation" model. While addressing all of its clients' business-related challenges, Publicis LMA creates influential brands with the goal of achieving sustainable growth.

Their new client, one of the top companies in the aeronautics industry, asked them to create a new graphic charter. Publicis opted to entrust the project with translation professionals.

The Solution

Selecting the Most Suitable Translators

The Acolad team had carefully pre-selected a pair of translators specialized in graphic charters. They were tested before the project was launched. This step secured the best resources and deadlines possible and ensured the translators were ready as soon as the documents were approved.

Laying the Groundwork

Working for a client through a communications agency requires a customized approach to organization.

One month in advance, in order to analyze the amount of work that would be needed, the contact person from Acolad reached out to the Key Account Manager from Publicis LMA. This meant the production team was able to launch the translation as soon as the client signed off on the content and sent it to Acolad.

Monitoring the Project

The Acolad team closely monitored the project's progress from the initial request to delivery. Publicis was given an InDesign file so the graphic design team could optimize the translation's layout before it was delivered to the client.

"Thanks to the fast response times of the teams at Acolad, we were able to find the right solution and anticipate any delays. The translations were excellent. The organization and complete briefing put in place by the Acolad team saved time and helped the project move forward more quickly."

Key Account Manager
Publicis LMA