Ponsse: Powering Global Expansion with 20 Years of Localization Collaboration

Discover how our unique partnership approach to language services has helped Ponsse expand to new markets.

star_shine

20+
year partnership

translate

25+
languages

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40
markets expanded into

The Challenge

Growing a Family Business to Global Relevance

Acolad has been working with Ponsse for over two decades. During that time, we’ve built a partnership that has supported and reinforced the remarkable journey of a small business set up in the forests of Finland as it has successfully expanded to global success.

As Ponsse looked to expand into new markets, it had to ensure it could reach potential customers with the same expertise and quality approach in new languages as it already delivered in its native Finnish market. The variety of content to be translated also presents challenges, from technical documents to annual reports and customer magazines.

Key challenges to address include:

Large content volumes - including technical documentation, customer communications, and annual reports
Need to scale processes - to allow for expansion into new markets
A continuing focus on quality, speed, and security.

"What stands out most in our work with Acolad is the true partnership mentality. They understand our world, speak our language, and are always evolving alongside us to meet our needs."

Ryytty Marika, Communications Specialist, Ponsse

The Solution

Bringing Together Linguistic Excellence and Tech Efficiency

Linguistic Excellence

Starting by providing technical document translations, our work with Ponsse has grown over the years into a full language services partnership, driven by clear communication and a willingness to combine human expertise with the best tools to drive efficiency.

Over the decades we’ve worked with Ponsse, we’ve helped deliver translations in 25 language pairs, rising to 40 language pairs for some exceptional projects. To deliver the best possible results as efficiently as possible, we place a great importance on partnering human language excellence with the appropriate language technology.

Highlights of our approach include:

Comprehensively onboarding Acolad team members, including Ponsse factory visits, to ensure a deep knowledge of their products.
Full multilingual desktop publishing with our design experts to deliver a quality customer-facing magazine in nine languages.
Human experts advise on and implement the right technology and workflows to maximize efficiency and quality.

Tech Efficiency

A key feature of our collaboration has been our work to implement and enhance human translation expertise with new technology to deliver greater efficiency and security.

Together we have implemented:

A single, unified translation portal to significantly streamline translation and publishing processes.
Access to our secure machine translation platform - no risk of exposing vital information via publicly available translation tools or AI chatbots.
Building and managing effective translation memories and terminology databases to ensure more consistent and cost-effective translation.

"Even though we're two separate companies, it truly feels like we're working as one team. The trust, transparency, and shared mindset we've built with Acolad over the years have made a real difference in how we grow globally."

Luoto Pasi, Documentation Manager, Ponsse

The Results

Powering Global Success with Quality Language Services

Ponsse has successfully grown into one of the world’s leading manufacturers of cut-to-length forest machines, having expanded from its base in Vieremä, Finland to now providing machinery in more than 40 different markets, including countries as diverse as China, the USA and Uruguay.

As a global business, Ponsse needs to be able to rely on the confidence of its customers – wherever they are. Ensuring effective communication with quality materials, messaging and content across any language has been vital for building and maintaining that confidence.

Key results of our work together include:

Increased translation efficiency - through translation memories and machine translation.
Enhanced global credibility - with content that resonates with local customers.
Streamlined content management - with a customized CMS to reduce manual workload and unlock scalability.
Better cost control and faster turnaround - without compromising on quality.

The Future - Embracing AI

Having built a highly successful and valued partnership, Ponsse and Acolad are together committed to exploring new and innovative ways to deliver multilingual content excellence.

We’ve recently launched programs to collaborate on optimizing translation processes by implementing AI technology, such as AI-assisted translation memory clean-up, and an AI content checker, all to enhance speed while reducing costs.

The shared goal remains clear - to support Ponsse’s global growth with localization services that are as robust and reliable as the machines they build.