Lacoste Case Study: AI-Powered Multilingual Content Creation

Discover how adopting AI content marketing transformed Lacoste's global content, delivering greater volumes without losing the quality touch.

50%
faster project delivery

11
markets with tailored content

60%
YoY increase in non-brand traffic

The Challenge

Introducing AI for Global Content Needs

Lacoste has been working with Acolad since 2022 on content creation and multilingual SEO. While they were pleased with the quality, Lacoste was curious to discover whether AI language technology could speed up content creation. With expanding global content needs across multiple markets, they sought a smarter solution that could scale efficiently without sacrificing the premium tone and consistency the brand is known for.

Volume, Consistency, and Complexity

Working to produce a large volume of homepages, product category pages, promotion landing pages, and other brand content, like website articles, for 11 markets, a key challenge was maintaining consistency, tone, and SEO relevance. This can be particularly challenging for complex APAC languages like Korean and Japanese.

Key Challenges

Large content volumes
Need to maintain content quality
Implementing AI at scale

The Solution

Driving Scalable Impact with AI Content Operations

Acolad introduced a hybrid content creation model using generative AI, supported by expert linguists and SEO specialists. The key was in-language content generation – meaning every piece of content could be created from scratch, tailored for its intended target market.

We implemented tailored GenAI-powered marketing content in German, French, Italian, Dutch, Spanish, Portuguese (Brazil), Portuguese (Portugal), English (UK), English (US), Japanese, and Korean.

AI-Powered Content Creation with Expert Linguist Revision

A detailed workshop kicked off the initiative, where Lacoste provided comprehensive tone-of-voice documentation, branding guidelines, and keyword strategies - all of which were harnessed by our expert prompt engineers to generate content.

But what really set apart our collaboration was the critical phase once the AI had generated the content. Thanks to our unparalleled access to expert linguists, every piece of content was subject to review by native content specialists. This crucial step meant we could ensure a level of quality well above raw AI output, ensuring that Lacoste's crucial brand voice would not be diminished.

Market-Native SEO – Seamlessly Integrated

Having gathered critical primary keywords from Lacoste, our SEO experts were able to produce comprehensive databases of secondary keywords, and from there harness AI to ensure every piece of content was fully optimized with optimal high-volume and long-tail keywords, along with internal links - tailored for each language and market. While AI support for SEO was more challenging in APAC regions, expert oversight guaranteed final quality.

Automating Content Creation Workflows

To support high-volume content demands, Acolad integrated a Power Automate API system to streamline prompt deployment and minimize manual errors. This allowed for rapid generation of category-specific content while maintaining brand consistency and formatting requirements gathered in the initial workshop phase.

Solution Overview

AI-generated content tailored for each language and market
Expert linguistic review of every page to ensure quality and brand tone
Automated workflow for faster and more consistent delivery
Integrated multilingual SEO strategies customized per region

The Results

Faster, More Cost-Efficient Content at Scale

Lacoste’s new AI-supported workflow enabled the delivery of almost twice as much content volume, while reducing the cost per piece of content generated.

The rate of content acceleration is stark - having delivered 393 articles in 2024, we've already delivered the same number in just six months in 2025.

Content that previously took a year to produce is now delivered in six months - with higher volume and increased SEO precision.