For the primary heading on all layouts, Montserrat in either white or Zodiac black is recommended. An accent color can be used sparingly to add emphasis to a part of the headline, but it should be used with care and not overused within the design to maintain its impact.
Montserrat should be styled only in regular, bold, or italic, and each style should be used separately. Do not combine bold + italic for extra emphasis. Do not underline text if it is not a hyperlink. Do not use any color body text other than Zodiac, Grey or white.
Use bold words or phrases selectively and sparingly within your body text, as overusing them can be distracting and counterproductive, leading to a dilution of the intended emphasis.
Hyperlinked text on a light background should be underlined and in Blue Ribbon (#126cee) color. On a dark background, it should be underlined and in white (#ffffff). No other colors or styling should be used for hyperlinks. They should provide added context for the user but should not be overused within a paragraph as it can disrupt the reading experience.
H1, Labels, Buttons, CTAs, Menu items
Always use title caps. e.g. "Capitalize Each Word With the Exception of Minor Words" An exception to the rule is if your H1 requires punctuation, then use sentence caps. e.g. "Are you ready to go global?" See Detailed APA Rules
H2 - H6, Body Text
Always use sentence caps. e.g. "Capitalize only the first word in the headline." See Detailed APA Rules
It can be acceptable to use ALL CAPS in certain labels and pre-headings when used for stylistic variation so long as legibility is maintained and this style is not overused within a layout. Usage is to be determined at the author's discretion. e.g. "RELATED RESOURCES"
The default alignment should be left. Center and right alignment is also acceptable in certain scenarios. Do not fully justify text. Justified text can negatively impact readability by creating distracting and large spaces between words.