We are committed to creating accessible products and services for all users. We believe that everyone deserves equal access to information and functionality, and we strive to make this a reality through our design and development practices.

Mobile Responsiveness

Responsive design is critical in ensuring an optimal user experience across all devices and screen sizes. By designing with responsiveness in mind, we can ensure that our products and services are accessible to all users, regardless of the device they are using. This is essential to our brand's success and our commitment to inclusivity and user satisfaction.

Color Contrast

We should always strive to maintain adequate color contrast in our brand's design to ensure a seamless user experience for all.  It ensures that content is easily distinguishable and readable by all users, regardless of visual ability. Read more about logo contrast.

Text Size & Contrast

To ensure legibility and meet accessibility standards, we recommend a minimum body text size of 16pt for digital formats. The Web Content Accessibility Guidelines (WCAG) level AA specifies a 4.5:1 color contrast between text and background for normal text, and 3:1 for large text. This ensures that viewers with color blindness or low vision can read the text without difficulty. Learn more about Acolad typographic requirements to ensure compliance.

Alt Text

To ensure accessibility, all image content presented to the user should have a corresponding text alternative that serves the same purpose. This provides the information in multiple formats to meet the specific needs of all users.

Design Foundations


Discover our logos, their design & usage guidelines for brand consistency.


Learn our typography rules for consistent messaging & legibility.


Explore our color palette & guidelines for visually appealing materials.


Learn about how we use photography for effective brand communication.

Graphic Styles

Learn about essential design elements including buttons, icons, & object styles.


Learn how to ensure that our digital assets are accessible to all.