With a short time scale to the event and budgetary constraints a consideration, we worked with the client to help implement the right solution to deliver the crucial product launch information to every attendee, whatever language they’re comfortable with.
How Can AI Interpreting Cut Life-Sciences Product Launch Costs by 75 %?
Implementing the latest AI interpreting technoogy helped make a pharmaceutical product launch a resounding success.
About the Client
Cutting event-language costs by three-quarters is no longer a dream. When a leading life-sciences brand used Acolad’s AI-powered interpreting, they served five languages while spending 75 % less than with traditional on-site booths. Discover how our tech-plus-expertise model slashes budgets, scales reach and keeps every attendee—no matter the language—fully engaged.

The Challenge
Breaking Down Language Barriers at a Global Event

The Solution
Implementing AI Interpreting
With the end goal of helping every attendee benefit from the client’s product launch messaging, our teams designed a bespoke plan to implement the brand-new AI interpreting technology.
We held initial meetings to gain a better understanding of the client’s needs for the event and to demo the technology. The client needed the interpreting to be available in five different languages: German, Italian, Spanish, Portuguese, and English.
The setup was simple. All we needed was an audio feed of the event to provide the input for the AI technology. From there, attendees could scan a QR code with their own mobile devices that would take them to an app – with their login credentials pre-filled. They simply had to pick the language they wanted to hear.
AI Interpreting: The Key Benefits
- Avoids difficulty of finding interpreters at short notice.
- Helps cut the carbon footprint of flying interpreters.
- Great for hard-to-find language combinations.
- Perfect for events with longer-duration speakers.
- Doesn't get tired!
A Successful Launch - In Every Language
Using AI interpreting at this event helped our client make significant savings. In this case, it cost about 75% less than traditional on-site interpreting. AI interpreting is particularly cost-effective to implement in languages that may only have a small number of speakers at the event.
Beyond simple efficiencies though, the use of AI technology helped our client deliver a very successful product launch, whichever language attendees were more comfortable with. This meant our client was able to deliver their key messages in an easy-to-understand way.
- 75% cost savings
- Quick setup
- More language options