Aoife McIlraith is the VP of Marketing in Semrush’s core SEO unit. Prior to joining Semrush, Aoife worked in localization for 8 years and has more than 20 years of experience practicing international SEO, content strategies and multilingual digital strategies for global brands including Starbucks, Canon, Microsoft, and Volvo. Aoife was recognized among the “Top 20 Women making the biggest impact in Marketing Tech” by B2B Marketing Magazine in 2019. At Semrush, Aoife is responsible for reaching, converting and retaining new customers online through digital strategies and driving sales for Semrush SEO products. 

As VP Sales at Amplexor, Gráinne helps drive enterprise global content solutions for clients in fast paced, high growth industries. She has lived and worked across cultures including in Nanjing - China, France, Switzerland, Spain, the United States, Argentina and currently Ireland. Gráinne has a proven track record of helping teams improve by contributing energy, knowledge and experience to achieve growth requirements.  Her passion is removing language and technology barriers to help clients accelerate their international growth.