Episode 3

How to accelerate your international growth with multilingual SEO

Aoife Mcilraith, Guest Speaker
27 May 2021

Available on-demand

SEO is a crucial part of effectively reaching your prospects. Having a website with multiple languages can quickly become a challenge if your SEO strategy isn’t adapted to your different markets and locales. Even if you know the theories, aligning your source and international content approaches to ensure SEO optimization can be difficult. Knowing which tools to use and how to execute on the best strategy across languages and markets is key.  Join our experts for a fireside chat with Semrush’s VP of Marketing for core products to talk global content, SEO at scale and accelerating international growth through content.  

If you work for a company with international growth goals, multilingual websites and marketing campaigns that cross regions, or if you are responsible for SEO and multilingual SEO in your fast-growing company, you won’t want to miss this! 

About the speakers

Aoife Mcilraith

Aoife McIlraith is the VP of Marketing in Semrush’s core SEO unit. Prior to joining Semrush, Aoife worked in localization for 8 years and has more than 20 years of experience practicing international SEO, content strategies and multilingual digital strategies for global brands including Starbucks, Canon, Microsoft, and Volvo. Aoife was recognized among the “Top 20 Women making the biggest impact in Marketing Tech” by B2B Marketing Magazine in 2019. At Semrush, Aoife is responsible for reaching, converting and retaining new customers online through digital strategies and driving sales for Semrush SEO products. 

Gráinne Maycock

As VP Sales at Amplexor, Gráinne helps drive enterprise global content solutions for clients in fast paced, high growth industries. She has lived and worked across cultures including in Nanjing - China, France, Switzerland, Spain, the United States, Argentina and currently Ireland. Gráinne has a proven track record of helping teams improve by contributing energy, knowledge and experience to achieve growth requirements.  Her passion is removing language and technology barriers to help clients accelerate their international growth. 

About the series

Whether just breaching new borders or simply refreshing your marketing strategies for your global audiences, one word can determine and define your success: engagement. Achieving that desired audience engagement is the key ingredient to ensuring your marketing and communications efforts are on the right track. This series will focus on providing data-driven information on how to set yourself up for “engagement” success, focusing on few key markets. Join us to get updated on our monthly sessions with leading industry experts!

More from the series

Episode 2

How to level up your business in China