DXP: a deep dive into personalized experiences

Jan Lemmens, DXM Consultant at Acolad

Interaction with customers doesn't become easier only because we have more channels available. Rather on the contrary: to stand out and stay relevant, the customer experience should be optimized across all touchpoints. To increase engagement, the most relevant content should be delivered for every customer. But how do you do that?

A platform that eases the management of all assets is crucial, seamlessly integrating state-of-the-art marketing and sales features, avoiding bottlenecks and allowing to give your customers the individual and intuitive experience they expect. Moreover, having 360° customer profiles in place is crucial to be able to tailor the experience based on customer needs and expectations.

On the second DXM Tuesday episode, our experts will explain what personalization is all about,  exemplifying it's value for your enterprise in terms of user and customer experience. We inform you about the hurdles your organization needs to take to unlock personalization use cases and learn you how omnichannel personalized experiences can be created and managed.

Why attend?

Join us to discover:

  • The value of personalized digital experiences and why it matters
  • Which hurdles does your organization needs to overcome to unlock personalization at scale
  • How to create & manage omni-channel personalized experiences
  • How personalized experiences can be managed using the Adobe Experience Manager as a Cloud Service

About the speaker

Jan Lemmens is a DXM Consultant at Acolad, based in Belgium. Jan loves architecting and building innovative, cost-effective, and user-friendly solutions for Enterprise customers. His primary focus today is supporting clients laying out sustainable technology roadmaps supporting a broader DXM vision.

About the series

In today’s rapidly evolving markets, having a solid digital strategy is crucial to attract new customers, enhance online experiences and ultimately increase your business impact. In fact, the delivery of premium digital experiences is already overtaking price and product as the key business differentiator. But with the proliferation of touchpoints, customer data and all sorts of personalization, how can you expect to manage every customer interaction in a smart and seamless way? In this webinar series, you’ll find out what Digital Experience Management can do for you.  We cover it all, starting from the basics to tips and tricks on how to enable the creation, delivery and optimization of contextualized digital experiences at scale.

Stay tuned for the upcoming sessions! 

More from the series

Previous | Episode 1

The Digital Experience Management toolbox

Next | Episode 3

Content centralization: an enabler for superior customer experiences