Episode 3

Building Great Content: The Infrastructure for Success

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Is your creative living up to expectations? Is it producing the desired results that truly make a difference?  Many companies struggle with supporting creative teams that fall short of the goals placed upon them. This is particularly common when the team is formed quickly and critical steps are skipped in the interest of time or budget, or even when a great team is formed but with no clear roadmap to follow.

Sound familiar? If you could use some guidance with the various ‘moving pieces’ to get your creative team aligned and focused on your companies’ goals, join us for the third episode of our virtual knowledge series! Creative strategist and operational guru, Teresa Herd, will discuss considerations to ensure you are setting up a sustainable team to produce the creative you need to deliver knockout results and achieve your business goals. Find the right mix for your organization!


A Top 50 Most Creative People by AdAge, Teresa Herd is a managing partner at Hub Inside/Out, helping companies assess their creative needs and build effective organizations designed to deliver maximum results and impact.  Teresa has worked on both the agency and client sides of the creative industry, giving her a unique perspective on how to structure creative organizations to work in service of brands like Intel, Zillow, Staples and Boston Beer Company.  During her 3-½-year tenure at Intel, she saved more than $20M+ in retainer fees and production costs, while creating memorable cultural moments that won 60+ awards including 10 Lions and 15 Clios.


Following this episode, Teresa and Allison will be offering 30-minute, complimentary consulting sessions for 5 randomly-chosen attendees. With 60+ years of combined content-related experience, what an awesome opportunity!

About the series

Ignite Revenue Through Content - Optimizing the Global Content Lifecycle” is Amplexor’s Virtual Knowledge Series running from August through mid-December. With the help of industry thought leaders, we’ll bring cutting-edge insights on how to leverage global content, making it a strategic differentiator. 

Explore proven strategies and the capabilities needed to leverage content across its lifecycle to achieve breakthrough operational efficiencies and drive sustained, profitable growth.

More from the series

Previous | Episode 2

Maximize your Content Strategy with a Content Audit

Next | Episode 4

How to Make Marketing Memorable: Separating Science from Science-Fiction