Episode 2

Maximize your Content Strategy with a Content Audit


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70% of companies actively invest in Content Marketing and 77% have a supporting content marketing strategy. How do you know if your content is resonating with your various customers and achieving the desired business goals?

In the second episode of this virtual knowledge series, you will learn about the critical nature of a content audit, what it entails, and how it can make the difference between content that ‘moves the needle’ and content that misses the mark. Discover best practices and the most efficient tools to help conduct a content audit. Your investment in content marketing is incomplete if it does not include a content audit.

Special guest and illustrator, Henk, performed a live sketch during this episode to capture key points of the discussion – save this amazing graphic for your own visual reference! Download PDF


Robert Farrell is passionate about innovation and new technology, which led him to become a lecturer and corporate trainer specialising in Digital Marketing and Digital Transformation. Robert has delivered training with HubSpot, Digital Marketing Institute, Irish Times Training, among others. He also serves as a judge for several industry awards and has spoken at conferences across Europe. A Finalist for the Net Visionary Awards 2017, Robert holds a Masters degree in Strategic Management, a Postgraduate Diploma in Education and several certifications from Hubspot, Dell and BCG.

About the series

Ignite Revenue Through Content - Optimizing the Global Content Lifecycle” is Amplexor’s Virtual Knowledge Series running from August through mid-December. With the help of industry thought leaders, we’ll bring cutting-edge insights on how to leverage global content, making it a strategic differentiator. 

Explore proven strategies and the capabilities needed to leverage content across its lifecycle to achieve breakthrough operational efficiencies and drive sustained, profitable growth.

More from the series

Previous | Episode 1

Unleash your Inner Punk: A Rebellious Take on Customer Engagement

Next | Episode 3

Building Great Content: The Infrastructure for Success