Episode 4

How to Make Marketing Memorable: Separating Science from Science-Fiction

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The primary goal of creating marketing content is to influence your buyers’ decisions. So how do you ensure your marketing efforts are guiding those decisions in your favor? With the help of brain science. Buyers make decisions based on what they remember. And when you apply neuroscience principles and research-backed techniques to activate your buyers’ memory, you can make your marketing message unforgettable!

In the fourth episode of this virtual knowledge series, Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions, will unveil new research and science-backed strategies for crafting memorable marketing materials that influence buying decisions. Dr. Carmen Simon will also challenge conventional wisdom, like “repetition helps memory” and “less is more,” and reveal evidence-based answers to these popular myths.



Carmen Simon, PhD is Chief Science Officer at Corporate Visions. A Silicon Valley entrepreneur, cognitive neuroscientist, and keynote speaker, Dr. Simon has developed a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science. Dr. Simon is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.

About the series

Ignite Revenue Through Content - Optimizing the Global Content Lifecycle” is Amplexor’s Virtual Knowledge Series running from August through mid-December. With the help of industry thought leaders, we’ll bring cutting-edge insights on how to leverage global content, making it a strategic differentiator. 

Explore proven strategies and the capabilities needed to leverage content across its lifecycle to achieve breakthrough operational efficiencies and drive sustained, profitable growth.

More from the series

Previous | Episode 3

Building Great Content: The Infrastructure for Success

Next | Episode 5

The New Localization Toolbox: Delivering Multilingual Content for the 2020s