Achieving a market-leading customer experience is increasingly feeling like a maelstrom and its challenges have been exacerbated by the COVID-19 pandemic. Dare to be different!

“Are you an artist, or just coloring in?”

In a punchy, straight-forward way, Adrian Swinscoe, best-selling author and aspiring punk, will discuss how customer experience has become too much like prog rock and why a more ‘punk’ approach is needed. In a dynamic interview with Acolad's SVP of Global Revenue and huge punk fan, Allison McDougall, we will discover the four imperatives that organizations need to embrace to thrive in this new era and the content implications of all of these. 

Bio

Referred to as the “Seth Godin of the UK”, Adrian Swinscoe is a best-selling author, Forbes contributor, speaker, advisor and aspirant CX Punk.  

He has been growing and helping develop customer-focused businesses for more than 25 years. 

Adrian’s clients include the UK Government’s Crown Commercial Service, Apple, KFC, Philips, Cancer Research UK, Harper Collins, Médecins Sans Frontières, Microsoft, Pearson and Costa Coffee amongst others. 

In 2016 he published the best-seller  How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing and recently published Punk CX.  

Find out more about Adrian via his blog, connecting on LinkedIn or following him on Twitter and Instagram.