The Digital Experience Management toolbox

Jan Lemmens, DXM Consultant at Acolad

Digitalization has brought dramatic changes in the way people behave and consume. Customer experience has become the key brand differentiator for more than 80% of businesses. Having a strong digital presence is not an option anymore. 

However, with so many moving pieces and technologies involved, it’s easy to miss out on how to provide customers with the best experience and enable the full digital potential. 

Join the first session of DXM Tuesdays to discover why Digital Experience Management is crucial for nurturing meaningful relationships with your audiences and how to leverage data more effectively to help solve your business challenges. Have your questions answered by our veterans. Whether you’re a webmaster, a digital marketer or just looking for smarter ways to manage all your digital touchpoints, you don’t want to miss this one.

Why attend?

In this first session, our experts will guide you through the basics. You’ll discover: 

  • How to select a platform that meets business requirements
  • How to manage and optimize digital experience to meet customer expectations
  • Platform Strategies for success: best of breed versus all in one
  • How to use data to measure performance and drive long-term results
  • How to keep track of multiple data entries and manage omni-channel experiences
  • How data and analytics can give you insight into the customer journey

About the speaker

Jan Lemmens is a DXM Consultant at Acolad, based in Belgium. Jan loves architecting and building innovative, cost-effective, and user-friendly solutions for Enterprise customers. His primary focus today is supporting clients laying out sustainable technology roadmaps supporting a broader DXM vision.

About the series

In today’s rapidly evolving markets, having a solid digital strategy is crucial to attract new customers, enhance online experiences and ultimately increase your business impact. In fact, the delivery of premium digital experiences is already overtaking price and product as the key business differentiator. But with the proliferation of touchpoints, customer data and all sorts of personalization, how can you expect to manage every customer interaction in a smart and seamless way? In this webinar series, you’ll find out what Digital Experience Management can do for you.  We cover it all, starting from the basics to tips and tricks on how to enable the creation, delivery and optimization of contextualized digital experiences at scale.

Stay tuned for the upcoming sessions! 

More from the series

Next | Episode 2

DXP: a deep dive into content management and personalization