Episode 7

Frictionless Localization: What It Is and How to Get It

Available on-demand

It goes without saying (but we’ll say it anyway), connection in today’s digital world is a matter of survival. And yet, seamless connections between customer touch points and content remain challenging and elusive to even the world’s most prominent brands. 

Managing and re-purposing content across corporate silos and repositories is not just time consuming and tedious, but it’s also error-prone, particularly when international languages and market strategy are involved. Understanding and addressing the bottlenecks of human intervention and content silos is key to accelerate time to market and reduce management overhead. 

Join our expert panelists, Allan Hall [Xillio], Adam Asnes [Lingoport] and Marcus Casal [Amplexor], to hear different perspectives about how a “connectivity workflow” focused on content automation and extensibility, ensures effortless global user experience and adoption, without disrupting existing workflows and legacy systems.  

They will discuss how to take a strategic approach to frictionless localization, focusing on process and technology, to scale up your content and remain competitive in today’s global marketplace. This is your chance to ask the experts about tips and suggestions for ensuring your own smooth operations in the context of a global commercial enterprise.  


Allan Hall | Xillio

Engineer by trade, commercial professional by experience, Allan Hall has managed some of the largest enterprise customers in the localization industry, including leaders in the highly competitive IT sector.  Allan holds an MBA from the Henley Business School and has held various executive positions at top five LSPs for over 20 years. He now leads Xillio’s “Lochub” and connector solutions for automating and standardizing modern global content operations. 

Adam Asnes | Lingoport

Adam Asnes is the CEO/Founder of Lingoport, which helps software developers continuously deliver internationalized and localized software. Lingoport’s product suite includes Globalyzer to help developers create internationalized software products, Resource Manager for automated software localization file management and InContext, which provides contextual application views and editing to translators and QA reviewers. Lingoport’s products and internationalization professional services are used by leading technology companies worldwide to reduce globalization costs and accelerate global customer outreach and revenue growth. Adam lives and works in Boulder, Colorado, enjoying cycling and all the mountains have to offer.

Marcus Casal | Amplexor

Marcus Casal is SVP of Content Solutions Technology at Amplexor. He is a native speaker of Spanish and English, and fascinated by the morphological richness of language and linguistic evolution over time. As a 20+ year content industry veteran, Marcus has led product and development teams in the content, language and machine learning sectors. In addition, his career journey ranges from founding a startup and serving on the TAUS Advisory Board to localization consulting, production engineering and operational management. 

About the series

Ignite Revenue Through Content - Optimizing the Global Content Lifecycle” is Amplexor’s Virtual Knowledge Series running from August through mid-December. With the help of industry thought leaders, we’ll bring cutting-edge insights on how to leverage global content, making it a strategic differentiator. 

Explore proven strategies and the capabilities needed to leverage content across its lifecycle to achieve breakthrough operational efficiencies and drive sustained, profitable growth.

More from the series

Ep. 4 | October 1

How to Make Marketing Memorable: Separating Science from Science-Fiction

Ep. 5 | October 15

The New Localization Toolbox: Delivering Multilingual Content for the 2020s

Ep. 6 | October 29

Aligning Localization with your Corporate Strategy: Driving Maximum Program Results